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Joined 3 years ago
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Cake day: June 24th, 2023

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  • They explain it a bit more in the article:

    According to Brave’s published technical materials, ad matching occurs locally on the user’s device. The browser downloads an ad catalog and selects relevant ads based on interest signals stored on the device. When a user views an ad and qualifies for a reward payout in Basic Attention Token (BAT), the confirmation process uses blind signatures to validate the event without revealing browsing history or identity to Brave’s servers. The company has repeatedly stated that it does not build centralized browsing profiles and cannot link ad activity to specific individuals.

    I don’t use nor recommend Brave to people, but if advertising is going to be done this seems like the way it should be done.