Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.
Gucci is “luxury” for people with no taste, so their use of AI is rather on point. Their cutomers are the same kind of people who think new BMWs’ light-up kidney grille makes them look good.
The whole point of “”luxury”” is to make something as cheap as possible, dress it up with a coordinated campaign, and then sell it to rubes for extreme profit margins them trying to cost cut on marketing is really on brand
No, that’s only the particular type of “luxury” slop that multinationals sell. There are lots of “luxury” items that don’t fit that definition: traditionally-made bespoke suits and shoes, for example. There’s a guy in the town next to mine who handmakes leather boots. They cost about $500 and he sells only double digits per year. Luxury? Yes. Made as cheaply as possible and sold through brute-force marketing? No. The Gucci crowd will never notice what you’re wearing, but it’s luxury nonetheless.
I guess a better term would be 'pop luxury ’
That’s perfect, I’m stealing it!
Enjoy!
I’m more partial to their early 90s lineup (E38/39/36) but yes, they used to be understated and elegant. Now they’re loud and brash and gauche, the automotive equivalent of a purse with a repeating logo pattern.