Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci's reputation for luxury.

Users of social media - where the marketing campaign has been launched - say it is out of keeping with Gucci’s reputation for luxury.

  • astraeus@lemmy.mlEnglish
    91·
    2 days ago

    The whole point of “”luxury”” is to make something as cheap as possible, dress it up with a coordinated campaign, and then sell it to rubes for extreme profit margins them trying to cost cut on marketing is really on brand

    • cygnus@lemmy.caEnglish
      12·
      2 days ago

      No, that’s only the particular type of “luxury” slop that multinationals sell. There are lots of “luxury” items that don’t fit that definition: traditionally-made bespoke suits and shoes, for example. There’s a guy in the town next to mine who handmakes leather boots. They cost about $500 and he sells only double digits per year. Luxury? Yes. Made as cheaply as possible and sold through brute-force marketing? No. The Gucci crowd will never notice what you’re wearing, but it’s luxury nonetheless.