Malle_Yeno

Okay just for fun, I wanted to take a stab at trying to understand some of the examples mentioned in the article.

We will actualize a renewed level of cradle-to-grave credentialing.

We’re gonna do a really good job of making passwords (or degrees?) that last a lifecycle.

By getting our friends in the tent with our best practices, we will pressure-test a renewed level of adaptive coherence.

By convincing people we can do our jobs well, we’re gonna prove we’re really good at listening.

For instance, a leaked 2009 Pepsi marketing presentation with language such as “The Pepsi DNA finds its origin in the dynamic of perimeter oscillations…our proposition is the establishment of a gravitational pull to shift from a transactional experience to an invitational expression …”

uhhh okay this is tough. how about:

Pepsi is known for waves (maybe lmao? i genuinely don’t know what perimeter oscillations is trying to say). We want to make people feel like buying Pepsi isn’t just buying something but is an invitation.

Our device strategy must reflect Microsoft’s strategy and must be accomplished within an appropriate financial envelope

oh this actually isn’t that hard: “Corporate cut our budget.”

Basically “tell us your secrets” or “show you’re not hiding anything”.

Back in the day, westerners thought samurai would open their kimonos to show they’re not hiding a sword. That wasn’t really a thing but that’s why it’s a phrase (or was anyway)