Basically just host a blog and on it say outrageous things about something obscure (such as yourself) and wait for it to be picked up.

He kissed her again - I’m not sure, is this before or after learning who she is?

My Lemmy client shows a page summary (guess it’s in the header or something):

I found a way to make AI tell you lies – and I’m not the only one.

My immediate response is: Yes of course, just ask it questions.

The actual article is interesting though. They mean poisoning the data it scrapes intentionally and super easily.