all the authors really needed out of it was to get the viewer thinking about how we could frame relationships with others in terms of market forces, so that the political discussions surrounding the issue would have more people thinking about their own sexual or social prospects in consideration of “what kinds of unexpected consequences might occur if this new development goes through, and how could it impact me or perhaps other (privileged/entitled/vulnerable) individuals”

So the intended audience is inferred to be “entitled dickheads of old” by my limited capacity for assessment