Sony is running a large-scale A/B price test in the PlayStation Store: over 190 games in 70+ regions, including the US. First-party hits — Spider-Man 2, Helldivers 2, God of War — with discounts of up to 27.8%.
Next up: highly personalised dynamic pricing by analyzing your bank account, payment behaviour, your age, gender, location, your app and website interaction patterns, the color of your shit, the time spend on digital media and breathing, your credit score, your biometric data, whether you are white or a terrorist, your political voting behaviour, the number of hairs you have, your likely age of death, your medical and mental health history, your probability of being captivated by addictive patterns anf gambling mechanics, and maybe even your game collection, to maximize squeezing each and every last penny of your barely or even non-existent disposable income.
Next up: highly personalised dynamic pricing by analyzing your bank account, payment behaviour, your age, gender, location, your app and website interaction patterns, the color of your shit, the time spend on digital media and breathing, your credit score, your biometric data, whether you are white or a terrorist, your political voting behaviour, the number of hairs you have, your likely age of death, your medical and mental health history, your probability of being captivated by addictive patterns anf gambling mechanics, and maybe even your game collection, to maximize squeezing each and every last penny of your barely or even non-existent disposable income.