Ignoring social media has been the biggest mistake of the left across the world. In my home country, an objectively better and progressive candidate was outvoted by the son of an ex-dictator by a landslide, because the said candidate is an old school progressive who still does the old-fashioned way of convincing voters, by going door to door and relying on legacy media, instead of presenting a brand of herself in social media like Mamdani does. That’s when I realised “yup, social media is now where the frontline is, whether we like it or not.”